News

This section is dedicated to news as well as user-created blogs.

Assignment 4

Assignment 4
  (1) Very recently I had made a decision to ditch my now aged “RGB” television and get a nice 60” flatscreen. There were key attributes from the social environmental factors which played an enormous role in my final decision. Family and Culture :  Although the core sociological structure of my personal family did not directly influence my decision, input from family members was extremely important in making the purchase decision. When looking for a specific brand, family input was critical in the final decision. What I mean by this is that the initial decision to modernize and acceptance of change for hedonic purposes was spewed by my own psychological evaluation of the situation (ie modern is better, more reliable and uses less energy hence it would be fair to put the past behind me). However, it is very important to note that after I made up my mind to go...
Continue reading
  21608 Hits
  0 Comments

Retailing Assignment 2

Retailing Assignment 2
  1: Type Of Food Stores And The Marketing Mix A convenience store has a very direct retail mix. As oppose to supermarkets, supercenters and warehouse stores do not need a large conventional location (hence the name “convenient”). Often, the best location for a convenient store can be a corner off a highway with relatively easy access to anyone that needs a “last second item”. Prices can often be much higher than supermarkets, supercenters and warehouse stores due to the fact that convenient store ideology is centered on convenience (how far would someone have to go to get milk parse) rather than competitive price. Merchandise assortment is similar to some supermarkets, supercenters and warehouse stores , however the assortment is sold from limited vendors and is often comprised of essentials such as bread and milk(along with less necessary but tempting products such as junk food and alcohol).Advertising as opposed to supermarkets,...
Continue reading
  24286 Hits
  0 Comments