It is advantageous because retailers can develop unique merchandise sold only in their stores.
Retailers can expand their services easily to the Internet because they can direct orders to the manufacturer
Retailers have realized that to stay competitive, they must become vertically integrated
Customers prefer retailers who are vertically integrated.
There is no advantage to being vertically integrated.
Retailers can expand their services easily to the Internet because they can direct orders to the manufacturer
Retailers have realized that to stay competitive, they must become vertically integrated
Customers prefer retailers who are vertically integrated.
There is no advantage to being vertically integrated.
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