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Assignment 4

Assignment 4

  (1) Very recently I had made a decision to ditch my now aged “RGB” television and get a nice 60” flatscreen. There were key attributes from the social environmental factors which played an enormous role in my final decision. Family and Culture:  Although the core sociological structure of my personal family did not directly influence my decision, input from family members was extremely important in making the purchase decision. When looking for a specific brand, family input was critical in the final decision. What I mean by this is that the initial decision to modernize and acceptance of change for hedonic purposes was spewed by my own psychological evaluation of the situation (ie modern is better, more reliable and uses less energy hence it would be fair to put the past behind me). However, it is very important to note that after I made up my mind to go ahead...

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